Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.
Hear our 2014 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for. Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.
In this session you will learn:
- The Latest Rules of Engagement between Brands and Latino Bloggers and Blogger Networks
- Social media trends that are impacting theLatino blogosphere
- Case Studies of Successful Brand-Blogger Campaigns and Sponsorships
- Which types of brands are investing in Latino and multicultural blogger programs
- Brand Expectations and Metrics in Latino blogger Sponsorships
- The most common partnership challenges and how to overcome them
- How to identify branding opportunities
- Comparisons and contrasts between reaching out to Latino bloggers and other multicultural community bloggers
